News — Allbirds

When the term “vegan” was first coined in 1944, you’d have been hard pressed to find a soy-based cheese in your local grocery store

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When the term “vegan” was first coined in 1944, you’d have been hard pressed to find a soy-based cheese in your local grocery store

But today, with more vegan restaurants, brands and products popping up everywhere, commitment to a plant-based lifestyle has become increasingly accessible — and popular, especially among Gen Z. But while it’s been proven that vegan diets can lower our carbon footprint, the case is a little more complicated when it comes to vegan fashion. Vegan leather, which was once considered a cheaper material and derisively labelled “pleather,” got a rebrand about a decade ago when brands started marketing it as a more ethical alternative to leather. Some of the first beloved fashion houses that helped popularize its use include Stella...