Treasured Valley

Wine Business Monthly recognized Snake River AVA’s Cinder Winery as one of their “Top 10 Hot Small Brands” of the year for “brands that represent market trends or innovation, that take a leadership position in their regions”.

From the release:

The publication’s Top 10 Hot Small Brands for 2009 List highlights Cinder’s award-winning 2008 Viognier. It’s the first time the top list has called out an Idaho winery. In recognizing Cinder, the publication stated, “The Hot Small Brands list gravitates toward wineries and brands that represent market trends or innovation, that take a leadership position in their regions.”

“Most of the wines represented here are from up-and-coming wineries that have achieved success by delivering on quality. Cinder’s 2008 Viognier made our list due to the quality of the wine, coupled with the vigilance in the exploration of different grape varietals that will grow best in Idaho,” said Cyril Penn, editor of Wine Business Monthly.

“We’re doing a lot of exploration about what’s going to grow really well here, “ Krause said. “The two varieties I’m most excited about are Viognier and Tempranillo. We are thrilled to be recognized by an industry leader such as Wine Business Monthly and we hope that the award will bring an even greater focus to the potential of the Snake River Valley and the work Cinder is doing.”

For two years, Cinder has been producing wines at the Urban Winemakers Cooperative in Garden City, along with Syringa Winery and Vale Wine Company. Now that each label has enjoyed the support of the cooperative, the three labels are ready to strike out on their own paths.

“We wish both Syringa and Vale Wine Company continued success with their brands. Melanie and I are excited to continue our gradual growth while gaining a deeper understanding of the Snake River Valley. We are now pleased to announce the evolution of the Urban Winemakers Cooperative building into “Cinder Winery” as we continue to create world class wines guided by our passion for the wines and our love of this region,” said Melanie’s husband and Cinder co-owner, Joe Schnerr.